Switching to a new pharmacy isn’t an impulse decision. People need to understand how Amazon Pharmacy works and why it matters before they commit to a new experience. This video helps bring transparency and humanity to the fulfillment process, and what happens after a customer clicks ‘check out’.
Responsible for art direction; finishing, including: additional post work, cutdowns, and delivery of 40+ versions
Agency partner arts & letters | Director: Kat Keene